That's right, 63% of adults may not be buying from you for one simple reason.
In an economic downturn consumers are looking for one thing, and it impacts how and what they buy in a big way.
Consumers Looking for Deals
According to a Harris Interactive survey conducted last year:
In an economic recession consumers tend to cut budgets but, if provided discounts, they will buy - 54% of adults say they would reduce discretionary spending, and 63% say they would not make a purchase if a deal isn’t available.
In a similar survey conducted by ICOM Information & Communications (ICOM), 67% of US shoppers said they are more likely to use coupons during a recession. (more)
Thursday, July 2, 2009
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