Socialmediatoday: Here's a marketing challenge: Women's underwear in Saudi Arabia

A scan through the marketing trade press in the Middle East shows that in the region, digital is becoming as important for brands as it is in Western Europe, Australia or North America. For example, Campaign Middle East reports that in Lebanon in the run-up to the 7 June general election, bloggers are increasingly setting the tone as political parties are limited to spending a maximum $450,000 each. The publication also reports on a new media law in the United Arab Emirates making next to no mention of online, despite the fact that Internet penetration in the UAE is now at 49% - this potentially leaves bloggers in a state of limbo about what's permissible and what isn't.

However the most unusual story, at least for someone from the West, comes from Saudi Arabia where Communicate talks about the unique challenges of marketing women’s lingerie. (more)