Venture Beat: Video: How can business-to-business services benefit from social networking platforms?

By Eric Eldon

Social networking platforms have created lots of new opportunities for consumer entertainment, like casual games, but what about the opportunities for businesses that serve other businesses, like Lexis Nexis and its data services? Earlier this month, I moderated a panel with a few people working on that problem at the SIIA NetGain conference, a trade conference for professional service and content companies.

Watch the video below for more. Salesforce social networking director and author Clara Shih talks about combining Facebook and Salesforce data within companies. (more)