Wednesday, June 10, 2009

NYT: What Do Customers Really Want? Here’s How to Find Out

By Paul Brown

It has always been important to be close to your customers, but never more so than now.

In a recession, you simply cannot afford to let any profitable customers slip away. And in this environment especially, it is easier to sell additional products to existing clients than to look for new ones.

How do you find out what is on your customers’ minds? These tips should help. (more)

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