Venture Beat: Facebook, MySpace still better than Twitter for connecting people to your site?

By Eric Eldon

Major television events are continuing to see good results when they integrate social media, especially using services that let people take their social networking identities with them around the web. The latest example is media conglomerate Turner Networks, which recently told AdAge about its experiment in letting users log in and chat to each other using Facebook, MySpace and Twitter while watching the NBA Eastern Conference Finals and last weekend’s NASCAR race, the Pocono 500, on Turner’s home site.

Turner’s results showed Facebook came out on top in both instances, but MySpace users messaged each other more. Twitter trailed the others in both traffic and information-sharing. As these sites grow — or don’t grow — their integration services are becoming powerful new ways for TV companies to reach new users. The broadcaster used widget-maker Gigya’s Socialize authentication service to let people log in through the site of their choice while watching the two events. (more)