By Shirley Frazier
It’s easy to watch someone else get all the glory. All you have to do is stand and listen. But if you’re an entrepreneur who craves media attention, you may ask yourself, “Why isn’t that me in front of the camera?”
Molding your business into an industry and media darling takes time and planning. If you truly want free publicity, it’s up to you to start and maintain the process of becoming an industry leader. Here are three painless steps to begin.
1. Write a comment or rebuttal whenever you see an article regarding your industry or a situation that impacts on your business.
Articles are published in trade journals, local newspapers, state-based magazines, and on Web
sites. Save each submitted comment in a Word or Notepad document, along with the publication’s name and date, to track what you’ve written and to also help you craft future responses.
I practice this consistently, which puts my name and business in front of reporters and other media groups who need expert comments in upcoming stories. The exposure has the potential to increase notoriety and revenue by a minimum of 30 percent each year.
2. Contact television and cable news producers with timely information that makes you their only choice for an interview. (more)
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