By Anthony Ha
A new site called RedGage is opening up today to bloggers, photographers, and videomakers, saying it can help them make money from the content they create. The Hollywood, Fla.-based startups pulls in a user’s activity from sites like Blogger, Flickr, and YouTube, throws up advertising (chosen from various ad networks) alongside it, and then shares the revenue with the user, in the form of a Visa debit card.
Now, I have several reservations about both the concept and the execution, but I also found the site’s apparent transparency compelling. Not only does it show you how often each blog post or video has been viewed, it also shows you how much money they’ve earned, both directly from advertising and as a bonus from RedGage. (Chief executive Daniel Redlich says the payments aren’t just determined by page views, but also factors like level of activity and influence.)
And what does that transparency reveal? Well, no one seems to be makng fantastic amounts of cash. During a quick tour through the “featured” pages of the site’s six sections — All Content, Blogs, Photos, Videos, Documents, Links — I was hard-pressed to find any content that earned more than $1 from advertising, and 1-cent earnings were common. (The bonuses tended to be more lucrative.) (more)
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