By Lisa Barone
I mentioned yesterday how powerful customer testimonials can be as a method of establishing Web site trust and credibility. But how do you ask for them without sounding needy, annoying or flat out driving people away? The truth is, it’s really not that hard. Happy people like sharing their experiences. They like being part of something exciting and cool. Sometimes they just need to be reminded to say something. We’re the ones that typically make it awkward.
Customer testimonials help establish trust because they come from someone who has direct experience with your product. Thanks to the heavy hands of marketers, consumers place more trust in testimonials than they do in most other marketing messages. They believe that the average person is “like them” and isn’t offering the recommendation with an ulterior motive, which is what makes them incredibly powerful. Asking your customers to submit a testimonial to your Web site doesn’t have to be a painful process. In fact, you should be working several natural ways into everyday business. (more)
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