By Adriana Gardella
42 startups duked it out in the world's most lucrative business plan competition. We trailed one team to the bitter end. Here is their story.
HOUSTON (Fortune Small Business) -- THURSDAY 3 p.m. Kristine Wexler can't remember what comes next. Wearing a pair of four-inch stilettos that are killing her feet, the CFO of In Context Solutions, a market research startup, stands mutely in front of a classroom at Rice University in Houston. Eleven judges -- investors and industry experts from around the country who have gathered to select the winners in Rice's annual business plan competition -- stare at her expectantly. Wexler's three teammates hover nearby, willing her to speak. She knows ICS's financials inside and out, but Wexler is at a loss.
Awkward seconds pass like hours. Wexler, 33, flushes deep purple, mutters, "Shoot," then somehow regains her train of thought and resumes her presentation. She finishes with a smile and a sigh. (more)
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