Young Entrepreneur: The Essential Marketing Action Plan

By Matthew Toren

If there’s one lesson all entrepreneurs have learned over their years in business, it’s the importance of a marketing plan. What your business is, who your target audience is and how you attract your target market are essential elements to a successful business plan. A marketing plan also enables you to focus your action steps on these key areas.

In defining a marketing plan, there are probably as many different answers to what the perfect marketing plan is as there are entrepreneurs. Some follow the textbook definition, while others customize a plan based on their business, budget and goals. The key is to create a plan that works for you and will keep your marketing action steps on track.

To achieve a perfect marketing plan, there are a few essential components to include. Here are five easy steps to follow to create your successful marketing strategy. (more)