By Chris Taylor
SAN FRANCISCO (Fortune Small Business) -- As an editor, I should have a hard time writing a column in praise of Digg.com. After all, Digg wants to make jobs like mine redundant. Its news aggregation site determines which stories make the grade based not on the whims of mandarins like me but on votes from its 35 million users (whose numbers are growing by 20,000 a month).
I'm also jealous of the stars of its weekly video podcast, Diggnation -- who reach 200,000 viewers by sitting in recliners and discussing the top news on Digg while they chug beer that the show's sponsor pays them to drink.
But recently I met Jay Adelson, CEO of Digg, and it's hard not to like him. Adelson is a workhorse: He also chairs Revision3, the film company he founded that produces Diggnation. Last year Adelson hoped to grow Digg to 150 employees and beyond (the company currently has 70). But the recession, along with painful memories of what a previous downturn did to his parents' business, changed his mind. Digg can do great things, Adelson says now, without ever growing beyond 100 employees. (more)
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