By Matthew Toren
Knowing as much as you can about your competition enables you to better position your company to succeed. Since so much of today’s business is done over the Internet, evaluating how your competitors position themselves online will reveal valuable information that will help you enhance traffic to your website.
Do you know the leaders in your industry? It’s good information to have because they are the ones setting the pace in your line of business. By analyzing their product offerings, presentation and inventive approaches, you can establish your business so it is perceived by customers to be better than theirs. A good place to start is a competitor’s website. Here are 3 key strategies for analyzing a competitor’s website so you can enhance your own: (more)
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