By Jeff Cornwall
Those who have been reading my blog for a while know my mantra when it comes to effective bootstrap marketing -- Think like your customer!
For example, since not every type of customer looks to the web for information, not every business necessarily needs a web page. The same limitation holds true for social media. It only works if it is where your customers for information.
Even if websites or any of the new media sources out there are the right way to reach your customers, you still need to be clear about your intention with any form of promotion. What do you want your customers to do at your website? What do you want them to do with your use of social media as promotion? Bootstrappers can't just throw a bunch of marketing stuff to the wall with their promotion and hope something sticks. You have to be intentional in what you do with any form of promotion. (more)
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