Last month I wrote about Debbie Dusenberry, owner of Curious Sofa, a home-furnishings boutique in Kansas City, Kans. The store has a reputation for great products and imaginative display, and its revenue had been growing nicely for eight years.
But when Dusenberry sent me her financials, she included this plaintive note: "Our January was down 20%, and for the first time I am a little worried....If I had any reserve, I wouldn't be nearly as concerned....[We're] cutting back anywhere we can by freezing spending, and I laid off my first employee in eight years." (more)
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