Small Business Trends: No Need to be Cookie Cutter Entrepreneurs, Say These 20 Women

By Anita Campbell

Last month saw the release of the first edition of Women of Personality: 20 Inspiring Women And Their Stories Of Success. It’s a website and also a free downloadable ebook (PDF).

The project profiles women entrepreneurs who have used the influence of their personality to achieve success in business. The ebook is from Rohit Bhargava of the Influential Marketing Blog, and an executive at Ogilvy, the world-renowned marketing firm. He’s also the author of the book, Personality Not Included.

I was included as one of the 20 women. We each discuss how we have let our personalities shine through.

You see, that’s one of the best parts of owning your own business — that you can let your personality shine through. A colleague of mine says that small business owners are “characters,” because we let our personalities out of the box. I agree with that. And have you noticed how it’s not just the business owners who have personality, but their small businesses do too?

Here are the 20 women included in the ebook (congratulations, ladies): (more)